701
- Apparel
- 1930s
- Not stated
- Secondhand only
Speeed’s take
Born when wealthy city people started going to dude ranches to cosplay as cowboys in the 1930s. Sold in New York at a time when Levi's only operated in the western half of the country — the first crack in the brand's blue-collar-only identity.
“Levi's saw the vision and leaned in with a line called Dude Ranch Duds, which included the 701, the first pair of Levi's made specifically for women.”
