Logo Baseball Cap

Before Shawn Stussy, logos on baseball caps meant baseball teams. Putting his signature on one arguably invented the logo hat every brand on the planet now makes, and by the late 80s hats alone were 20% of a $17M business. Still a staple, still slaps.

• “a lot of people credit Shan stucy for being the first designer to put his logo on a baseball hat”

  Watch at 9:27 ↗Stüssy: the rise of America’s 2nd most important clothing brand

streetwearlogo hatfirst everstaple